In this phase, we are going to teach you the formula for online success and take you by the hand and enroll you into “Rocket content school.”
By the end, you will be able to set out and create your own Rocket content and watch it rise like an Eagle to the top of Google.
You will know what formats your Rocket content should be in and also a range of advanced SEO and copywriting tips and tricks to make sure your content gets clicked and read.
Let’s jump right into the strategies.
Get you ranked on the first page
So before we go any further we need to be clear, Rocket content is not a 500-word article that will fade into internet oblivion 30 minutes after you post it.
A Rocket content is a “take rankings and kick-ass” type of article that is designed to rank on page 1, be loved by search engines and readers alike.
Oh and let’s not forget that Rocket content is going to grab those backlinks like never before.
So, now we have that sorted we need to learn how to create these epic posts.
Rocket content templates that boost traffic (and gain links)
We are going to teach you some of the best ways to create content that drives links and traffic (and how to create that content yourself).
The fastest way to create content is of course to use proven formats or styles, and that is what we will do next.
We will provide you with 8 Rocket content formats that you can adapt and use for your own business.
These formats are proven to work, and we have added the SEO data to support their use.
Afterward, you will learn our advanced tips that will hone your Rocket content into a SERP killer.
1. Quote And Facts Rocket Content Page
Quote style posts are among the most powerful type of article you can produce because they help to support a writer to make their point.
If we take this incredible article by Helpscout on 75 Customer Service Facts, we have a post that combines beauty as well as great content.
The author of the post went to great lengths to make an article that had a great user experience.
The excellent visuals, as well as key takeaways, are easy to enjoy and help the reader.
And the article performs well on an SEO basis.
If we drop the article into Ahrefs we see the following:
With over 9,000 backlinks and ranking for 10700 keywords, this article has proven to be a hit for both traffic and links.
So how can you do the same?
Step 1: Research
The best way to get your research done is to hire a freelancer of a Virtual assistant.
There are a lot of sites you can use for this. However, we have used Fiverr.com in the past.
To use Fiverr, you will need to create an account and log in.
Once inside go to the search bar:
With research, my top tip is to hire a virtual assistant that specializes in web research.
VA’s often spend a lot of time doing research, and many will specialize in this area.
So try typing in the word research first to gain the various auto suggest keywords that Fiverrs advanced search box delivers:
As we can see web research is one of these.
Once we click we see the various vendors.
Now you can either search other related terms or sort these by relevance, best selling of the newest arrivals.
When you find a one that fits your budget (or the right rating), then you can hire them.
Ask your researcher to compile the data in a spreadsheet format like this.
Once you have it, then your next job is to create an incredible post.
Step 2: Decide On Visuals
When it comes to quoting posts, there are various styles, but almost all of them require a degree of visual styling to pull off.
Like this one around Bruce Lee quotes:
They chose to mix plain text quotes with “meme” style images.
Creating memes is quite comfortable with a range of software on the web.
My personal favorite is Stencil.
A Stencil is an incredible tool for creating images for social media and blogs.
It is a paid tool but has a low monthly fee.
To create “quote images” images log in and you will be at the central dashboard:
From there select blog post image to resize your canvas.
Next up you can either add the text yourself or even click on their “quotes database” which has over 100,000 quotes.
From there you can alter your text to suit the style of the post:
Once you are happy, you can download the image.
If you are looking to make the post more visually appealing you could consider using a content creation tool such as Thrive Architect to build a post similar to Help Scouts.
Thrive Architect is a WordPress plugin that allows for the enhanced design of a page without the need for coding skills.
When you add the plugin to the website, you will have a drag and drop interface on the actual web page.
To create great looking boxes for your facts or quotes you need to add what they call “content boxes.”
Once you drag a content box over to the web page, you are free to alter the design with a few clicks of a button.
Once you have added a few icons and images, you can add your quote.
This example has been added to a handy “click to Tweet” box so readers can share the facts with their audience.
Regardless of how you create your quotes and facts power page, make sure that you provide enough quotes for the article to be useful.
Try to aim for over 50 quotes or facts.
2. The Interview Rocket Content Page
The interview style Rocket content is one of the most effective that you can do because, in essence, another person is giving you the content for you, you simply need to create an article from it.
One of the first people to use this style is Noah Kagan from OK Dork.
Noah has a unique format to his blog posts because he takes an interview that he has done via podcast and then turns that into a written power page.
You can choose to either listen to the interview with the embedded podcasting tool or read the post which is packed with the key points.
To create a power page like this one you are going first to need to find someone of note relative to your niche to interview.
Who this person depends on your niche but once you decide you will need to do some outreach to ask them if they would be interviewed.
Although it is totally up to you a template like this might work:
“Hi ####I know you are super busy so I will get to the point.
I think your blog is fantastic and I have been a reader for some time.
I especially love your post on XYZ.
I have a blog of my own, and my readers would love to learn to hear your story, and I wondered if I could interview you for my site and podcast.
I promise this would take no more than 30 minutes of your time.
Anyway if you can fit this in, I would be super grateful.
Thanks in advance.
And from there you need to get the interview done and then create an article from that interview.
Sound Equipment For Interviews
If you are interviewing for a podcast, you are going to need a good microphone.
The sound is a key issue for podcasts, and you want to reduce the “echo” in the room.
Although what equipment you use is up to you, the Rode Podcaster is an excellent microphone for those with the budget.
And for those looking for a cheaper option check out the Blue Snowball Microphone which is excellent:
After you arrange your interview, you are going to need Podcasting software to embed and play your podcast on your site.
Passive income expert Pat Flynn has created a podcast player that starts at a reasonable $8 per month.
Creating Content From Your Podcast
As great as podcasts are, they are not superb for SEO purposes, and this is why Noah Kagan’s method works so well.
It turns the podcast into an article (great for SEO value)
As stated Noah Kagan does not do a direct transcription but takes key learning points which is really useful because it also allows the reader to see if the podcast is worth listening to.
This helps to increase dwell time which as we know is great for SEO.
To create your own Interview page, you should start with a superb headline:
In this example, Noah begins with “A Conversation with one of America’s Best Chefs.”
With any headline, it is essential to be specific as to what the reader/ listener will get.
Tim Ferriss uses the same method as his podcasts;
“How Seth Godin Manages His Life-Rules, Principles and Obsessions” is about as specific as you can get.
Next, you need to include an introduction to the podcast/article.
Both Tim and Noah use what I call “A Scene Setting.”
The idea of the scene setting is to explain just why you should listen to the guest. This is not what you will learn but why you should listen.
Noah starts by telling us how competitive the restaurant industry is and how Tyson Cole managed to launch 7 successful restaurants despite the tough nature of the business.
Tim Ferriss has the same approach with his podcasts, he “sets the scene” as well in his introduction.
After you have written an excellent introduction, you then need to move onto explaining what the audience will learn.
My suggestions are that you use bullet points (Noah does them Taco style)
Tim uses standard bullet points.
After embedding the podcast in you want to add links to the things mentioned in the podcast.
This is great for SEO because of Google update called Hilltop.
Hilltop is a Google algorithm that decides if your page is a hub of information for the user.
With all the content spoken during a podcast episode, you can quickly link out to the sources and show Google that your podcast is a hub of info.
Tim Ferris prefers to add a list of links:
And there you have it; interview posts are a fast way to create SEO articles that have depths of value for both readers and listeners.
They are great for SEO because of the “Onpage” dwell time that comes with listening to a podcast.
Please give them a go and see your rankings improve.
3. The Best Of Rocket Content Page
The phrase “the best” tells the reader exactly what they are going to get, the creme de la creme, the top, the elite, the extraordinary.
And this two-word phrase makes for an excellent Rocket content page format.
A great example of “The Best” style Rocket content pages is this “20 best beaches in the world” article.
Packed with photos and descriptions, this polished page looks great, and when we use Ahrefs, we can see that it also delivers results.
With over 1900 backlinks from 249 domains, it ranks for over 4800 keywords and drives 34,000 visitors per month to the website.
Because it is a Rocket content page, you can see just how many keyword variations that this ranks for.
Ranking on the first page for phrases such as a beach, and also beautiful beaches.
To find your “best of” Rocket content page head over to Ahrefs and enter the term “The Best” into their keyword explorer.
Then click on the “having same terms” tab.
Once there you will see a massive list of “the best.” Just insert your keyword/ topic into the include box.
For this example let’s try games.
You will see a list of keywords but don’t let the low volume of these keywords put you off.
As you will see these are usually “treasure chest” keywords that will rank for other things, so find the one you want and then click on it to expand.
When we check the SERPs out for the keyword, we see that the number 2 ranked post “The 25 best ps4 games” ranks for 564 keywords and generates 11,809 organic visitors.
Not bad for a phrase that only generated a few hundred on first glance.
4. The Events Rocket Content Page
A powerful way to gain links and traffic is to create another variation of “The best” style Rocket content page but with a focus on events.
Each year there are thousands of industry-specific events for every type of niche, and by creating a Rocket content page that lists them, you will have incredible success.
This marketing event Rocket content page gained over 114 backlinks and ranks for over 200 keyword variations.
Of course, when you start to look at this type of Rocket content Page, you will see a lot of opportunities to create your own.
This music festival list has 20 different festivals listed, but when you check out the traffic levels for the page and links you can see just how powerful this method is.
This single page gains over 14,000 monthly visitors and ranks for over 1500 keywords.
To create your own is very simple.
Find out what the best events this year are in your industry, contact the organizer and explain that you will be promoting their event for free in your new article, get all the details and create your post in no time at all.
Once you have written your post and titled it along the lines of “The Top” or “The Must Go (insert niche) Events in 2018” contact the event organizer.
If they have a blog for the event (which is likely) suggest to them that it might be a good way to get people to buy tickets buy saying “named as one of the top (insert niche) events of 2018.”
From there you get handy backlinks, and your article gets promoted via their social media, so it is a win-win for you.
5. The Project Rocket Content Page
If you have been in Digital Marketing for a while, you will have heard about Survival life.
This was a site that the head of Digital Marketer Lab Ryan Deiss talked about a lot (I believe they owned it).
Survival Life is a content marketer study dream and spending time on the site can give you endless ideas for content.
However one of their best pages is a “project page.”
Project pages are a super way to gain engagement because they translate to a long time value.
The page implies that this is something you can spend a lot of time with and have fun doing.
Their paracord project page has some incredible things going on.
First of all, let’s look at the title.
“36 Awesome Paracord Projects For Preppers”
The number 36 is a large one; you can tell straight away that this will be packed with value.
And then we have the subject “Paracord Projects” which isolates what this page is about.
Finally, we have the subject group “Prepper’s.”
The title is a sheer genius because it creates tension. On the one hand, the Preppers out there will be thinking “great this is for us,” and those in the survival niche who don’t class themselves as preppers will want to take a look to see if they are missing out.
The results of this page speak for themselves:
With over 70 referring domains and 6600 monthly visitors, this Rocket content page is no slouch.
But we see “project style Rocket content pages” more and more if we look closely.
This DIY project page by life hacks gains over 18,000 visitors per month.
Can you create a project Rocket content page for your niche?
If you fancy giving it a go, I would suggest you outsource the work to save time.
To do this, you could create what I call a joint venture project.
My top tip would be to head over to YouTube and search for your niche.
Let’s say that you want to create a project power page on cupcake design.
Start to go down the videos and look for a channel with few subscribers (the big names will most likely charge you for the work or actually steal the idea anyway).
Find a good fit and then head to their channel and click the about page.
Once there you will probably see either a link to a blog or contact details (try and avoid those with blogs for obvious reasons).
From here you can reach out.
They get to create the videos which will be hosted on their YouTube channel, and you can embed them, take the screenshots and create a kick-ass Project Rocket content Page.
Of course, the great thing about this is that if you look hard enough, you do not actually need to get new videos made.
You can create a project page entirely made up of pre-existing videos on YouTube of which we will look at next.
6. The YouTube Cut Up Rocket Content Page
If you are short on time and want to create a fantastic Rocket content page for your niche without sourcing new content, you are in luck.
YouTube is possibly the very best research platform on the web, and you can use it to find great content ideas.
However, because YouTube allows you to embed videos in your site, you can create power pages out of other peoples videos.
This Survival life article is a post that is built around a 17 minute YouTube video that is embedded at the base of the page.
For you to do this just head over to YouTube and type in “How To” and then a keyword related in your niche such as “How To Get A Six Pack.”
You now have over 41 million videos to create content with.
Perhaps “The 100 Greatest Ab Workout Videos Online?”
Make sure that you add value to the post by watching the videos and making notes and writing what each video contains and the pros and cons.
This is a fast way to create great content that ranks
7. The Tool List Rocket Content Page
We all love Tools for our trades, and this makes for a great power page article.
In this post, Backlinko collected an incredible list of the best SEO tools and then created spectacular filter buttons within the content.
With 19,000 social media shares, you can certainly say that this article format works.
But when you look at the web we see examples in loads of niches:
This post by The Writing Cooperative compares the best online writing tools, and while it only received 8 backlinks, it brings in a decent amount of traffic.
Of all the Rocket content styles we have listed this is one of the most time consuming because you have to try each one, however, we have a super fast hack to get around this.
Step 1: Collect All The Data You Need
At this stage, you need to go broad and search for “niche” + tools in Google to bring you back pages of tools.
Your aim is to scour the first 2 pages and make a list.
Step 2: Visit Each Tool Page
This is slightly time-consuming but worth it, out of your list visit each page to learn more about the tool.
For example, check out this information from The Hemingway App page.
Step 3: Write The Key Points In A Fresh But Abbreviated Format
This is the equivalent of creating a micro sales page. You need to say what the tool does, who it is for, what they say the benefits are and of course the price.
You cannot copy and paste; this must be in your own words.
Step 4: Publish And Promote
Let the social media teams for these products know about your article and you might get shared online.
8. The Complete/Advanced Guide Rocket Content Page
We have left the best and most powerful Rocket content page format for last.
The Advanced or Complete Guide to any subject is the monster of content.
This page on Content Marketing by Neil Patel and Kathryn Aragon at QuickSprout might not generate massive amounts of traffic, but the size and scale have generated thousands of backlinks:
Others who have employed this tactic are Sprout Social with their excellent Ultimate Guide to Social Media.
Ultimate guides can take a lot of time, effort and money to make and there is no guarantee that you will see the pay off at the end.
All content needs to be promoted to gain results quickly.
But as we can see with this “Ultimate Guide to Piping Nozzles” you can use Ultimate Guides in a wide range of niches.
And when we look at the results, we see that they can be exceptional as this post generates over 1400 monthly visitors and ranks for 817 keywords with ease.
Now, let’s complete the story with the next chapter and advanced writing techniques. Back to Contents