How To Conduct Research That Lays The Foundation For An Incredible Article (In Half The Time)
The first part of writing a great SEO articles is the research.
Get this wrong, and the article will fail straight away.
But there is an issue.
Your research can take far too long, and in some cases, it takes longer than writing the article itself.
There is a solution, and in this chapter, I will give you the 3 fastest ways to conduct research for an article that will save you huge amounts of time.
How to write SEO content for a website? Get Pocket is a way to save anything you find on the internet.
It is the equivalent of creating your own private database. As if this wasn’t enough, it will serve up content that you might like as well.
I love articles about SEO, writing, and marketing.
As such, when I go to Pocket, I can either see the articles I have saved or look at the ones they recommend.
These are really useful functions because I get to find content that is suggested to me but also content I have saved on the web for later.
Yet there is another incredible part of Pocket that is worth its weight in gold for all writers.
The Explore function.
This new tool is in Beta development, but I am already using it in my work.
So, for example, I am writing this article and using the exact process I am outlining here as I write (that sounded a lot better in my head than when I typed it).
I went to Pocket and typed in ‘Headline Writing’.
It is like a filter for Google (or a user-based satisfaction tool); because Pocket brings back results based on the number of people that ‘save an article’ you are usually getting great content.
Get Pocket changes the way you do research for any subject.
Use Blinkist To Utilize The Zulu Principle
Blinkist is a great tool to turn you into a subject expert overnight and I utilize this to use what is called the Zulu Principle.
The Zulu Principle is a book written on investment by a male named Jim Slater. He noticed that when his wife read an article on the subject of the Zulu people she was remarkably more informed on the subject than he was.
He believed that if his wife read every book on the subject, coupled with a short visit to Africa, she would be one of the leading authorities on the subject.
While Jim Slater used this process for investments, you can use it for content research.
Log into Blinkist (it is a premium service) and type your subject matter into the search bar:
As you can see it brings back a range of books you can read.
Each book takes no more than 15 minutes to read and they are shortened versions (or blinks) of full books.
As such, you can be super informed in a wide variety of areas in a few hours.
Use Google To Supercharge Your Subject Knowledge For Free
For those of you who are thinking ‘yeah but Get Pocket and Blinkist cost money’, there is a free way to get the same results.
The search engine is designed to bring back the best results and now we have featured snippets and ‘people also ask’ boxes.
The way I use this is to scroll down the first 2 pages of Google and look for all the long-form articles around a subject.
I make a note of the pages and the key points of each article.
(Later on in the article you will learn how to write an amazing article with this information)
After reading all the best articles on Google you will have a great level of knowledge on the subject and are ready for the next step.Back to Contents