~ CEO, Vengreso. Keynote Speaker. Digital sales evangelist
Definitely, the Social Media Marketing tool that provides me and our entire team at Vengreso the highest ROI is LinkedIn!
I bet you expected me to list a tool such as Hootsuite, Buffer, E-Clincher, etc. Actually, we use E-Clincher.
But the BIG ROI generator for us is LinkedIn because it’s where our target audience is – B2B executives, sales leaders, sales reps and marketing leaders.
Additionally, LinkedIn has features such as support for native video, long-form articles, PointDrive, Hashtag Community, Company Page and more.
The biggest and by far the best ROI option is LinkedIn Sales Navigator. More on that in the next section.
The feature you like most, and why;
LinkedIn Sales Navigator is arguably one of the most powerful digital sales tools available.
It’s also one of the most expensive in the sales tech stack but it’s worth every penny when it’s used properly.
We not only teach sales professionals how to find, engage and connect using Sales Navigator, we use it every day for our own business development.
We use Sales Navigator to build and save lists for effective prospecting.
TheTeamlink feature is awesome because we can see when we share connections among ourselves at Vengreso.
Using Sales Navigator we can run a quick audit on a company and assess whether or not they are a viable prospect for Vengreso.
If I could only use one social media tool it would be LinkedIn Sales Navigator – hands down!
The challenges it helps solve, and how;
According to the 2018 LinkedIn State of Sales Report, trust is the biggest factor when buyers consider working with sales reps.
LinkedIn is a B2B goldmine where most decision-makers have an active presence.
Since we teach sales professionals how to transform their profile from a resume to a resource for the buyer, we practice what we teach – building trust with buyers on LinkedIn.
In fact, we use LinkedIn to post a lot of content that’s of interest to our target buyer.
We know how to amplify the content so that thousands of people see it, which addresses a common problem for so many B2B professionals – getting in front of the right people with a profile that is trustworthy to the target buyer.
At Vengreso we often say “a fool with a tool is still a fool.”
This may sound harsh, but all we mean is that if you think showing up on LinkedIn once every other week with a “resume profile” that boasts about your closing skills is going to attract your buyer – that’s not going to happen!
I really enjoy mixing my personality – which is known as “don’t do normal” – with relevant content that attracts our target buyer on LinkedIn.
Want to engage with me on LinkedIn? Send me a personalized invitation. Tell me you read this article on Serpline.
Just wait to see what you get from my LinkedIn welcome message! #dontdonormal
To me, HootSuite seems a better fit at the moment because it looks easier to use and more advantageous than AgoraPulse for example, plus it has a lot more features than Brand24.
Hey Codrut, thanks for commenting!
Thank you for sharing your opinion Codrut. It’s true, HootSuite is an all-around social media management tool and we (Brand24) focus on social media monitoring and we intentionally want to specialize.
Great article, thanks for sharing my tip and all the other great ones 🙂
Hey John, thanks a lot for participating:)
Great value from your answer.
Thanks, everyone for sharing your opinion and thanks for mentioning Brand24. We’re glad you like it. I focus on social ads so my favorite social media marketing tools are Facebook Audience Insights and Connect.io for audience analysis and Promo.com & Lumen5 for simple video creation.
Thank you Kajetan for commenting!
Yes, people do like your SMM tool.
Valuable thoughts and ideas are here. Thank you very much for this contribution and informative.
Thank you for sharing these valuable thoughts and ideas.
Your post is so amazing and informative. You are always writing yours in the meaningful and explaining way.
Thanks for this post I think it will help me,to know the one to purchase.
I’m glad it was helpful for you 🙂
Thanks for sharing that great marketing blog that so important and useful tool for social marketing
Thanks for reading and commenting!
Your article is just awesome and it is really helpful. Thanks for sharing this with us.
Great blog on social media tools. Helpful for more social media engagement and business
Thank you Daniel.
Really, these are the best tools for social media marketing.
Thanks, for posting a great post.
Thanks a lot.
Social media has become a must these days.People cant stay without it.
Well written dear.
God Bless You!!
Thanks for commenting.
Great post! Thank you for sharing!
Thanks for reading!
I’d suggest add to these Social Jukebox and Rise for building social influencer lists
The best Social Media Marketing tool I have used thus far https://www.socialchamp.io/
It replaced every other tool I used!
Great article and great tools. Helps me a lot to find what I’m looking for.
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Good to see “splasheo” for video editing and caption and “buzzsumo” for social media listening. No one mentioned “IFTTT” free app to get a notification on twitter this can be handy from journalistic work.
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Buzzsumo is my favorite social media tools. But I learned other good social media tools after visiting this website.
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You have created a great blog for Social media marketers, Thank you.