~ CEO, Vengreso. Keynote Speaker. Digital sales evangelist
Definitely, the Social Media Marketing tool that provides me and our entire team at Vengreso the highest ROI is LinkedIn!
I bet you expected me to list a tool such as Hootsuite, Buffer, E-Clincher, etc. Actually, we use E-Clincher.
But the BIG ROI generator for us is LinkedIn because it’s where our target audience is – B2B executives, sales leaders, sales reps and marketing leaders.
Additionally, LinkedIn has features such as support for native video, long-form articles, PointDrive, Hashtag Community, Company Page and more.
The biggest and by far the best ROI option is LinkedIn Sales Navigator. More on that in the next section.
The feature you like most, and why;
LinkedIn Sales Navigator is arguably one of the most powerful digital sales tools available.
It’s also one of the most expensive in the sales tech stack but it’s worth every penny when it’s used properly.
We not only teach sales professionals how to find, engage and connect using Sales Navigator, we use it every day for our own business development.
We use Sales Navigator to build and save lists for effective prospecting.
TheTeamlink feature is awesome because we can see when we share connections among ourselves at Vengreso.
Using Sales Navigator we can run a quick audit on a company and assess whether or not they are a viable prospect for Vengreso.
If I could only use one social media tool it would be LinkedIn Sales Navigator – hands down!
The challenges it helps solve, and how;
According to the 2018 LinkedIn State of Sales Report, trust is the biggest factor when buyers consider working with sales reps.
LinkedIn is a B2B goldmine where most decision-makers have an active presence.
Since we teach sales professionals how to transform their profile from a resume to a resource for the buyer, we practice what we teach – building trust with buyers on LinkedIn.
In fact, we use LinkedIn to post a lot of content that’s of interest to our target buyer.
We know how to amplify the content so that thousands of people see it, which addresses a common problem for so many B2B professionals – getting in front of the right people with a profile that is trustworthy to the target buyer.
At Vengreso we often say “a fool with a tool is still a fool.”
This may sound harsh, but all we mean is that if you think showing up on LinkedIn once every other week with a “resume profile” that boasts about your closing skills is going to attract your buyer – that’s not going to happen!
I really enjoy mixing my personality – which is known as “don’t do normal” – with relevant content that attracts our target buyer on LinkedIn.
Want to engage with me on LinkedIn? Send me a personalized invitation. Tell me you read this article on Serpline.
Just wait to see what you get from my LinkedIn welcome message! #dontdonormal